The easiest way to make profit is to figure out how to package your video production services in a way where they appear fast and cheap although in reality, they are still very profitable for you as a videographer.
For example, when you show your clients the quote for your services, you will typically include shooting or editing the event and putting the video in a DVD or saving it as a long video that they will upload in the internet. Your client thinks that they will only get two materials for the video service they paid thousands of dollars for. They may have second thoughts about the investment they put in the services you provided.
There is another way to sell your package. You can list your services to show that you will shoot the event and make an edited version for several files. This way, they will have more videos to post on their websites or social media pages.
This way, their investment of several thousand dollars is buying them a dozen or so videos that they can use for marketing purposes in order to drive customers to their business and website.
If you give twelve short videos that cost $300 each, you will get more clients than when you give this package as one lengthy video that costs $3600.
The only word of caution here is that once they see the $300 per video price tag, they may want to ask you what it would take to only do six videos instead of twelve. In this case, simply explain to them that the only way you can offer such a competitive rate is to package the entire event in this way.
Another way is to give them a few videos but charge them higher for each video to get more money. Make sure that when you quote your service, your shooting time is included to the rate you want to charge for your edit suite.
Lastly, during the proposal stage, it is important to show your clients that you have a high degree of understanding when it comes to driving traffic to websites and social media pages so that you can rise above any of your local competition. It will also place you on top of the list in case the same client needs video services for projects of the same form. This will lead to a more profitable and successful business.
For example, when you show your clients the quote for your services, you will typically include shooting or editing the event and putting the video in a DVD or saving it as a long video that they will upload in the internet. Your client thinks that they will only get two materials for the video service they paid thousands of dollars for. They may have second thoughts about the investment they put in the services you provided.
There is another way to sell your package. You can list your services to show that you will shoot the event and make an edited version for several files. This way, they will have more videos to post on their websites or social media pages.
This way, their investment of several thousand dollars is buying them a dozen or so videos that they can use for marketing purposes in order to drive customers to their business and website.
If you give twelve short videos that cost $300 each, you will get more clients than when you give this package as one lengthy video that costs $3600.
The only word of caution here is that once they see the $300 per video price tag, they may want to ask you what it would take to only do six videos instead of twelve. In this case, simply explain to them that the only way you can offer such a competitive rate is to package the entire event in this way.
Another way is to give them a few videos but charge them higher for each video to get more money. Make sure that when you quote your service, your shooting time is included to the rate you want to charge for your edit suite.
Lastly, during the proposal stage, it is important to show your clients that you have a high degree of understanding when it comes to driving traffic to websites and social media pages so that you can rise above any of your local competition. It will also place you on top of the list in case the same client needs video services for projects of the same form. This will lead to a more profitable and successful business.
About the Author:
Want to find out more about running a successful video production company, then visit Kris Simmons's site to see how he's helping talented and passionate filmmaking professionals make more money in the video production industry.
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